What Turns Data Into Great Products?

Having data is not the same thing as using that data to make better decisions. Having numbers in front of you isn't the same as using those numbers to build things. What's important isn't just data, it's how product teams use that data to build better products. If insights are what matter, then by horning in on what an insight is and thinking carefully about how we acquire them, we can structure our product development processes around getting more of them....