Reinventing Consulting: Distinctions and Challenges

This chapter critically analyzes the traits of 'reinventors' in the consulting space, contrasting them with 'Transformers' and 'Optimizers.' It examines the complexity of categorizing firms while discussing the impact of effective branding and communication strategies drawn from real-world examples like Accenture. The speakers ultimately question the essence of true reinvention for both consultants and the organizations they serve.