2min chapter

Choiceology with Katy Milkman cover image

The Lucky Loonie: With Guests Peter Jordan, Trent Evans & Don Moore

Choiceology with Katy Milkman

CHAPTER

The Illusion of Control

People have a tendency to overestimate their ability to control events. Ellen Langer named this effect, the illusion of control in a research paper from 1975. Don Moore is a professor of management and organizations at UC Berkeley. He's done important research on this phenomenon.

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