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Goodfood Market: A Conversation with Co-Founder & CEO Jonathan Ferrari

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Foundations of a Meal Kit Revolution

This chapter reflects on the journey of launching a meal kit service, emphasizing the challenges of finding the right business opportunities and the evolution of their offerings. It covers the transformative growth from personal connections to a larger customer base, showcasing the importance of innovative practices and community engagement. The discussion culminates in the company's ambitious vision for sustainability and navigating the complexities of an IPO.

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