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When people started doing video podcast, they regressed on what they thought good video was. And so i saw an opportunity to lean into this high quality, lean into the visuals. That just creates some validation. People see that and th oh, like this must be high quality. He's invested time and energy into this production,. So i'll invest some time and energy in listening to the episode. I went from like, a thousand down loads a month to eight thousand downloads month. It certainly took a lot of experimentation in playing around to find my place.