In this People Solve Problems podcast episode, Jamie Flinchbaugh engages in a thought-provoking conversation with Durward Sobek, Vice Provost at Montana State University-Bozeman. They go into the challenges and nuances of solving ill-defined and open-ended problems, particularly in the realm of product development. Durward brings his extensive experience to the table, discussing the importance of truly understanding the needs and experiences of users to drive innovation and create effective solutions. Durward emphasizes the significance of approaching problem-solving with a wide lens, encouraging listeners to embrace the complexity and ambiguity of real-world issues. He shares insights into the ideation process, underscoring the value of generating a diverse range of ideas to uncover novel solutions. This approach, he argues, is key to moving beyond traditional, linear problem-solving methods, allowing for a more dynamic and flexible response to the challenges faced in product development and beyond. Throughout the episode, Durward highlights the critical role of empathy in understanding user needs. By actively listening and observing, innovators can gain a deeper insight into the problems they are trying to solve, leading to more impactful and user-centered solutions. He stresses the importance of looking at problems from multiple perspectives to find unique and effective answers that might not be immediately apparent. The conversation also touches on the value of collaboration and diversity of thought in the problem-solving process. Durward points out that bringing together individuals with different backgrounds and areas of expertise can significantly enhance the creative process, leading to richer, more comprehensive solutions. Durward's discussion with Jamie is not just about techniques and strategies for problem-solving; it also covers the mindset and cultural shifts necessary to tackle complex challenges effectively. They explore the need for organizations and individuals to be adaptable, willing to experiment, and open to learning from failure. This, Durward suggests, is essential for fostering an environment where innovation can thrive, and real progress can be made in addressing the multifaceted problems of today's world. Listeners interested in the intersection of innovation, problem-solving, and product development will find invaluable insights in this episode. Durward's expertise and perspectives shed light on how to approach ill-defined problems with a fresh, creative mindset, offering practical advice for anyone looking to make a meaningful impact through their work. For more on Durward's work and insights into problem-solving and innovation, you can visit Montana State University-Bozeman's website at https://www.montana.edu/dsobek/ or https://www.montana.edu/mie/ or connect with him directly through his LinkedIn profile at https://www.linkedin.com/in/durward-sobek-4838b96/. This episode is a must-listen for those passionate about driving change and creating solutions that genuinely meet user needs, highlighting the power of problem-solving, creativity, and collaboration in tackling some of today's most challenging problems.