13min chapter

New Books in Critical Theory cover image

Andrew deWaard, "Derivative Media: How Wall Street Devours Culture" (U California Press, 2024)

New Books in Critical Theory

CHAPTER

Intertextuality and Financialization in Media

This chapter examines the interplay between narrative storytelling and the financial influences shaping media, emphasizing intertextuality in shows like '30 Rock.' It discusses how humor and brand references serve strategic purposes in an economically driven landscape, while highlighting the historical shifts in the U.S. media industry since the early 2000s. The chapter critiques the rise of derivative media and its impact on storytelling quality, pointing out the financial motivations that prioritize investor returns over diversity in content.

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