The world needs somebody like you to explain how to use these tools and how to. And now again, what you're selling is a tool that helps therapists guide their clients to breakthroughs. You know, or realizations or whatever breakthroughs is the word we all understand. So you've got that. You're making tens of thousands of dollars there. If you like that controlling idea, let's talk about the revenue streams that you already have or that could be created. OK. We do need to change what it's called. I think it needs a new brand, a new brand name to more reflect the controlling image.
Entrepreneurs are wired to constantly come up with new ideas. But sometimes creative juices can cause your business to get pulled in multiple directions, making you a jack of all trades and a master of none. Even worse, it kills your company’s potential to hone in on the products and services that actually boost revenue.
In today’s episode, Donald Miller talks with board-certified art therapist, Jocelyn Fitzgerald, about how a controlling idea can help her take advantage of the opportunities right in front of her. Don and Jocelyn discover that there’s a product she’s already selling that could massively impact her bottom line when she applies the concept of a controlling idea. Listen in to discover how a controlling idea can help you stay focused and not overlook the business opportunities right under your nose.
Learn more about Jocelyn Fitzgerald at JocelynFitzgerald.com.
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