Communicating like an expert: Dan and Nina discuss Sally Susman
This Is Working with Daniel Roth
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How to Tell a Straight Unbiased Story
Sally Kohn: When I met Sally at Estee Lauder, she gave me incredible access. She says as long as you trust the place you're working and you trust the reporter,. then you kind of loosen up and let them tell the story. Do you ever worry that when you are so embraced by the company it can skew your perspective in telling a straight unbiased story? "Even if they didn't like it, I want them to at least say it was true"
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