What does Personal Branding have to do with Thought Leadership?
How To: Thought Leadership
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Developing Personal Branding and Thought Leadership
The chapter explores the process of developing personal branding and thought leadership. It emphasizes the need to identify core competency areas, personal angle hashtags, and the importance of immediate tactical implementation. The speakers provide exercises to help individuals define their personal branding based on positive traits, personal values, and audience relationships.
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