4min chapter

Sports Media with Richard Deitsch cover image

Analyst Michael Nathanson on the future of sports media rights and the NBA’s media rights deal

Sports Media with Richard Deitsch

CHAPTER

Analyzing Amazon's Strategic Positioning in Sports Media Rights

The chapter explores Amazon's deals with the NFL and NBA, analyzing how their sports rights and programming strategy contributes to their business goals while emphasizing the value of live sports content for audience engagement and expanding global reach.

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