S2 E64 - 5 Marketing Trends To Improve Brand Engagement | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
00:00
The Importance of Authentic Content in Marketing
authenticity has definitely become one of these buzzy terms that we've been hearing a lot of these days. We found out that 88% of consumers say that authenticity is a key factor when deciding what brands they like and support. And notably, the value of authenticity skews higher, the younger your audience gets. I think it's interesting that 90% of people under 35 starting to value Authentic Content.
Play episode from 06:03
Transcript
