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Google's Austin Knight: Why Understanding Economics Is Important for Designers

Design Meets Business

CHAPTER

The Challenges of Designing for the Western World

Bali today is very different than Bali was 10 and even five years ago. And that must come with a lot of challenges for people building products, I can imagine. Challenges that are wildly different to the challenges we deal with when we design for the Western world. A lot of things that you take for granted as a designer...you have to just completely throw out the window when you're designing for these populations. The antidote to all of that is field research. That's something that I feel very fortunate to take part in at Google,. Again, not outside of pandemic times, going into people's homes and observing them as they interact with our devices and with our products.

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