Is the “godfather of influence” still relevant?
Nudge
The Power of Reciprocity and Liking in Influence
This chapter delves into the principles of reciprocity and liking, demonstrating their crucial roles in influence and persuasion. It highlights real-world applications through experiments showing how acts of kindness can lead to greater promotional support and how shared traits enhance compliance in purchasing decisions.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
