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How to Launch a Solidas Business
We were just you know kind of working on getting this up and running literally which meant that we needed to get the whole solidas supply chain in place. There was no go to market okay or there was no market only so you could not go to anything it wasn't a big business. We had no clue what a jewellery customer was like kali obviously had bought a little more but we had no clue about the solitaire and this diamond thing because nobody in india hat it was not a market which existed. It almost almost like took us a year to get this up and running largely because of the website part, he says.