Boomers Are Buying More Wine, but at a Lower Price

The baby boom generation came to wine really in the early 90s when 60 minutes produced the segment on how red wine was good for your health. Now that's been... Antioxidants, long. And since it's been questioned, it also is at a time when younger people who are nesting and getting married aren't turning to wine as much. So they're choosing either not to drink alcohol or to drink alcohol other than wine.