Navigating the Post-COVID Landscape

This chapter examines the declining trust in societal institutions during and after the COVID-19 pandemic, exploring how this erosion impacts business strategies and audience targeting. It highlights the rise of gaming as an integral part of media consumption and the potential for it to redefine entertainment while raising concerns about increased social compartmentalization. Additionally, the discussion covers the evolving job market, the importance of long-term decision-making, and innovative retail strategies necessary for businesses to thrive in a fragmented world.