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SVB Collapse Explained, D2C Brands That May Fail, And Suli's Next Venture

My First Million

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Navigating Customer Acquisition and Brand Management

This chapter explores the difficulties companies face in acquiring customers and managing product economics, using the example of a struggling bottled water brand. It contrasts this with the Nelk boys' success in audience engagement and effective brand scaling, shedding light on strategies such as bootstrapping in the digital economy.

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