The Gendered Dynamics of Digital Influence

This chapter examines the complex relationship between technology trends, social media, and the often marginalized roles of women in the creator economy. It critiques societal perceptions of commercial endeavors in industries like fashion and beauty, highlighting their significant contributions despite being dismissed as trivial. The discussion also addresses the evolution of commercialization in content creation, exploring the contrasting narratives faced by male and female influencers in the digital landscape.