The Art of Evolving Writing

If you know anything at all about coaching, you know that it's all about asking questions, right? Well, yes, and also: that's not the full story. 

Claire Pedrick and Lucia Baldelli sat down together to write a book on how to move from 'really good' to 'even better' coach, but they quickly realised that mastery is less about what the coach does or says, and much more about how they are in the coaching conversation. It's about noticing and responding, being the person that can facilitate the coachee's own work, being a little less certain, being a little more human, in fact. 

And that approach spills into Claire's approach to writing, too: it's about noticing, iterating, being curious, and being unafraid to let the ideas evolve and develop. Which is how The Human Behind the Coach came about, and why it was named Specialist Business Book of the Year at the Business Book Awards. 

(Although I don't THINK she uses scissors quite so regularly in her coaching work as she does in her writing process...)

If you care about coaching, writing or thinking - or just about being human in a world that's increasingly inhuman - make tea, sit down, listen up.