The Importance of Having a Subject Matter Expert to Evaluate Your Content

There's so much more to just a keyword than the actual literal words. The context makes such a big difference and Cindy's has an ever nuanced approach to that. And I think that as we move into a space that includes LLMs and a generative search that being more cognizant of entities is going to yield incredible results for SEOs that are taking this approach.

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The SERP’s Up SEO Podcast celebrates its 50th episode with a look back—and asks what’s next with SEO. Wix’s own Mordy Oberstein and Crystal Carter revisit the Top 10 Episodes from the last year in this compilation episode, featuring some of the greatest minds in the industry.

How does duplicate content impact SERP rankings?

What’s the difference between good and bad SEO content?

How do you build an effective SEO team?

Great conversations, hot topics, and expert SEO guests. It’s all here! From GA4 preparation to using AI writers and everything in between, SERP’s Up’s episode 50 gives you the quick hits on what’s relevant in SEO today and what’s changing.

[00:02:24] What's On This Episode of SERP's Up?

[00:05:21] Top 10 Episodes

[00:06:06] #1: Ryan Jones: Tip on Homepage SEO (Episode 1)

[00:07:44] #2: Kristina Azarenko: Internal Linking and E-commerce SEO (Episode 18)

[00:09:18] #3: Cindy Krum: Doing Keyword Research the Right Way (Episode 4)

[00:11:48] #4: Ryan Law: AI as a Force Multiplier (Episode 29)

[00:14:00] #5: Jill Quick: Preparing for GA4 (Episode 30)

[00:16:48] #6: Danny Richman: Using AI Writers the Right Way (Episode 9)

[00:19:24] #7: Shelby Blackey & Jessie Willms: What is Good Content? (Episode 2)

[00:22:23] #8: Luke Davis: How to Learn SEO (Episode 6)

[00:24:26] #9: Himani Kanakria: Difference Between Good SEO Advice and Bad SEO Advice (Episode 5)

[00:26:24] #10: Barry Adams: Duplicate Content (Episode 17)