‘M3GAN,' and How to Market a Movie to Young People
The Town with Matthew Belloni
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Marketing of Horror Movies
Michael Moses is the chief marketing officer of Universal Pictures. "Megan" opened to 30.4 million in its opening weekend. In a market considered very difficult to lure young people, you got almost half of the audience here under 25 to show up. We knew that this would probably be, you know, from the earliest days we said this is probably going to be the Internet's favorite movie for a certain amount of time.
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