Ep. 217: Andy Cockburn | No Strings Attached: Genuine Referrals as the Secret to Earned Growth
Customer Confidential: Untold Stories of Earned Growth
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Introduction
Andy Coburn is CEO and co-founder of Mention Me, a company that makes it easier for customers to tell friends about the products and services they love. Andy points out that truly genuine referrals come from a desire to help others rather than take advantage of incentives. On today's Net Promoter System podcast, Andy and I explore how integrating advocacy into company culture supported by fact-based analysis unlocks the transformative potential of referrals.
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Transcript
