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11min chapter
Digital Is Crowdy [The Search for Differentiation] (409)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Strategic Decision Making for Content Creators
This chapter discusses how content creators can make strategic decisions to optimize their operations and focus on key revenue streams. It emphasizes the importance of 'right-sizing' instead of downsizing, as well as the need to prioritize and say no to certain activities in order to say yes to the important ones. The chapter also highlights a trend where creators transition into becoming CEOs of media companies and the challenges they face in balancing their creative role with managing the business.
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