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Indian Premier League Cricket

Acquired

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The Cultural Power of Cricket in India

This chapter explores the immense cultural significance of cricket in India, revealing its commanding viewership and the impact of the growing middle class on the sport's commercialization. It contrasts the strategic nature of test cricket with the dynamic landscape of One Day Internationals, particularly highlighting pivotal sponsorship moments that transformed the industry. Through personal reflections and statistics, the discussion illustrates how a flourishing economy has led to unprecedented growth in cricket sponsorship and brand value.

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