10min chapter

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Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Tangled | 2

Business Movers

CHAPTER

Rivalry and Rebranding in the Hair Care Industry

This chapter examines the fierce competition between Madam C.J. Walker and Annie Pope in the hair care industry. It highlights how Walker's success spurred Pope to innovate and adapt her business strategies in a quest to regain market share, emphasizing themes of rivalry and resilience.

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