Introduction

Ron and Ed welcome back for the third time Dr. Jules Goddard from London Business School. His new book (with David Giles Lewis and Tamryn Batcheller-Adams) entitled Mavericks guide you through the five characteristics that you can develop to become a maverick leader. From passionate belief, an undeterred attitude, being resourceful, being directional and finally experimenting, these characteristics are the blueprint for you to grow into an iconic and positive change maker. The focus is not on what becoming a leader can do for you, but on what you can do to make the world a better place.