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2min chapter
Most Contagious Live: building creative effectiveness at Heineken and 2025 trends
The WARC Podcast
Strategizing Creative Excellence Across Diverse Markets
This chapter emphasizes the need for a central creative idea that connects with diverse markets while adapting to local contexts. It explores the importance of long-term vision, demonstrating creative impact on business, and fostering collaboration with creative partners for achieving ambitious goals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode