This chapter explores how popular culture influences political participation, focusing on a significant cultural figure's role in encouraging voter mobilization. It emphasizes the efforts of the nonpartisan organization I Am a Voter to engage millennials and Gen Z through innovative strategies and digital platforms. The discussion highlights the challenges of reaching young voters and advocates for enhanced media literacy and grassroots involvement to stimulate democratic participation.
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Natalie Tran, Co-Founder of I am a voter, discusses creating a cultural shift around voting and civic engagement. Ramesh Srinivasan, Senior Partner at McKinsey & Company and Co-Dean of the CEO leadership program The Bower Forum, talks about his book The Journey of Leadership: How CEOs Learn to Lead from the Inside Out. Bloomberg Businessweek Senior Reporter Amanda Mull shares the details of her Businessweek Magazine story Putting Olive Oil in a Squeeze Bottle Was a $60 Million Idea.
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