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Voter Registration, Leading from the Inside Out, Squeezable Olive Oil

Bloomberg Businessweek

CHAPTER

Cultural Icons and Voter Engagement

This chapter explores how popular culture influences political participation, focusing on a significant cultural figure's role in encouraging voter mobilization. It emphasizes the efforts of the nonpartisan organization I Am a Voter to engage millennials and Gen Z through innovative strategies and digital platforms. The discussion highlights the challenges of reaching young voters and advocates for enhanced media literacy and grassroots involvement to stimulate democratic participation.

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