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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

I Love Marketing

CHAPTER

The Heuristics of PTSD

Most all our behaviors are at an unconscious level. PTSD is a normal memory just like you'd make any other memory, except the memory was triggered with adrenaline. So if we can go back and find those events and now look at those events through the eyes of an adult, it's possible to examine them as adults. It takes some work but I don't know if that completely answers your question," she says. "It's not easy to do"

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