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#12 Bethany McLean: The Smartest Guys in the Room

Investing by the Books

CHAPTER

How to Build a Great Equity Story

If you don't have the fundamentals, then the story isn't going to matter at some point. Being a business person with immense carisma can buy you years where you do not have to produce profits. And that is probably gives you a huge competitive advantage over someone who doesn't know how to spin a story. I used to think businesses shouldn't tell stories. They should ju present the facts. But obviously, if you look at the markets to day, being able to tell a storys is a huge advantage.

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