26min chapter

Acquired cover image

Superhuman (with CEO Rahul Vohra)

Acquired

CHAPTER

From Startup to Superhuman: The Journey begins

This chapter chronicles the evolution of a startup's relationship with LinkedIn, transitioning from initial collaboration to acquisition. It reflects on the challenges of creating a revolutionary email experience, Superhuman, particularly addressing the frustrations users face with existing platforms. The discussion also covers essential strategies in product positioning and pricing, demonstrating the importance of understanding customer needs and market differentiation.

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