DomainSherpa Review – September 12, 2024 – Full Disclosure
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The Nuances of Domain Valuation
This chapter explores the complexities of domain name pricing, arguing that traditional comparable sales ('comps') fail to capture the uniqueness of each domain transaction. The discussion emphasizes the importance of market context, knowledgeable brokers, and data-driven insights in accurately valuing domains, especially high-value sales. A Twitter poll sheds light on industry perceptions regarding the transparency and reporting of significant domain sales, reflecting the subjective nature of domain worth.
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