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How To Keep Your Agency's Pipeline Full Without Cold Calling Or Burnout
The Digital Agency Growth Podcast
The Doom and Gloom of Reactive Mode
The biggest barrier that we see to accomplishing those things is reactive mode, right? If you've had a lot of years of doing great work and sort of like getting growing through referral, becoming like the rest of the B2B sales world can be a little bit like jumping into cold water. The effects of this can become more painful in the context of a down economy. Having a system that you as an owner could plug a salesperson into and have them be successful without them having to originate the idea or build the machinery for how you're getting things teed up at the top of the funnel. And once you do have that system, it becomes a lot easier to scale and plan
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