Entrepreneurship and Marketing in a Neuroscience

Today, I’m talking to Ana Bibikova, a defender and cheerleader for introverts in entrepreneurship. Ana knows what it means to be skeptical of loud and salesy marketing tactics. They might work great for extroverts, but not so much for the quiet types. Today, we’ll talk about how you can build a public-facing brand without resorting to all the obnoxious and much-too in-your-face tactics. We’ll talk about being introverted, working with introverts, and serving introverts. Here’s Ana.

00:00:00 Entrepreneurship and Introversion
00:10:13 Growing up being introverted without knowing what it is
00:16:57 A History of Introversion
00:22:49 The loud and shouty approach to social media
00:27:33 How do you stay quiet when you’re selling?
00:34:07 You’re the magnet for signals from the people around you
00:42:45 How to do self-promotion as an introvert vs. an extrovert
00:49:03 You attract what you put out, not what you say

This episode is sponsored by MicroAcquire. 

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