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Understanding Affinity Audiences Targeting to Scale Your Performance Max Campaign

The Google Ads Podcast

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How to Scale Your Product Market Fit

If you're a yoga instructor, yoga is your affinity. That's who Google thinks you are as a person. You are into yoga all the time. Not a great direct response target as much as in market, but a very great target to start to introduce your brand too. All these things can change because one of these things could be an ad bidding strategy that changes how people pay for ads.

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