A lot of brands are going to torch six point five million dollars on a 30 second ad form out d and do you know the damage that i digital adapt team could do with 6 point five million? That's almost enough to grow. Once it gets to be personalized, it's better for us. We live a better life. It can be better for our community. If we don't want any data sharing, then no data sharing would be terrible. Imagine ticktalk with no alcaral information about who is looking at your phone or what kind of music you're listening to. And so, you know, the more personalize everything gets, that's another reason i don't love a