Mini-Stories: Volume 17
99% Invisible
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Ghost Kitchens Unveiled
This chapter investigates the phenomenon of ghost kitchens, where multiple restaurant brands serve identical menu items from a single location. Through engaging examples and a fun quiz, it showcases how major chains are using this model to create delivery-only brands and expand their reach. The narrative also highlights the entrepreneurial journey of popular figures like Mr. Beast, illustrating the challenges and potential pitfalls in the virtual dining industry.
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