If you're in business, go in somewhere that you don't know anything about and watch how they treat you. This is a great way to build a tremendously large business from just doing the right thing. So do I think you're missing opportunity by not having your own? Maybe not yet. You should grow into having your own by offering the best product for everybody else. And when you have an opportunity to make a product of your own, you make it better than the other guys. It's ethical business practices. That's why it stands out so much. Most people just don't do it.