B2B Marketing with Dave Gerhardt cover image

6 Steps to Building a Customer Insights Program with Shoshana Kordova

B2B Marketing with Dave Gerhardt

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Harnessing Customer Insights for Marketing Success

This chapter emphasizes the critical role of collaboration between marketing and customer success teams to effectively gather customer insights. It outlines practical strategies, such as establishing a customer interview pipeline, to align project goals with stakeholder objectives. Additionally, the chapter discusses the importance of maintaining communication and documentation throughout the process to ensure valuable feedback is utilized and shared within the organization.

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