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How To Transform Lives Not Bodies | Ep 24
The Game w/ Alex Hormozi
How to Charge for Your Service
"If I can change someone's life, I have to make it a part of their identity and that is a malaria process," he says. "So at that point, it becomes a lifestyle because they become locked into the group, the community, the status, the role." If you start getting people hooked in that way, then most or all of your customers are people who are signing up at your facility were achieving that level of results.
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