BEST OF THE GIST: Fast-Food Innovation Edition
The Gist
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Evolution of Social Media Strategy and Brand Trust
The chapter delves into the journey of a brand's social media strategy from ironic content creation to addressing societal issues, resulting in unexpected vulnerable messages from millennials. It emphasizes the importance of self-awareness and transparency, leading to the audience's trust. The discussion also touches on the possibility of a fast-food chain experimenting with a new pricing scheme while maintaining its brand identity.
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