E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today.
Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here’s the good news - you don’t need to be a giant brand or spend a fortune to build it.
I’ll walk you through straightforward steps to improve your EEAT (many you can implement today). From improving your website’s structure and author bios to off-site strategies that build authority, these are the foundational changes that make your site look more credible - both to users and search engines.
Here’s what you’ll learn: - What EEAT really means (and why it’s more than just a Google buzzword) - Why EEAT matters for every website - not just YMYL (Your Money, Your Life) industries - The must-have pages every site needs: About, Contact, Privacy Policy, and more - How to create author bios that showcase real expertise and build trust - Why you need an SSL certificate (and how it affects rankings) - How to use citations and outbound links to boost your content’s credibility - The right way to structure page titles for SEO impact - How to use custom images (and why stock photos alone hurt your EEAT) - Simple technical fixes: titles, meta descriptions, alt text, and more - The role of business directories in building off-site authority - Why you should post regularly on social media (even just once every few months!) - How to leverage podcast guesting for backlinks and brand authority - Quick content ideas to showcase your expertise beyond keyword-focused posts
If you want to build a site that ranks higher, faster, and stays competitive in search results, this episode is for you.
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💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to EEAT in SEO 01:27 Basic Steps to Enhance EEAT 01:36 EEAT for Blogs: Best Practices 03:27 Optimizing Your Website for EEAT 05:36 Building EEAT Outside Your Website 07:36 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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