There's a nomenclatural failing here and I'm really glad you're clearing this up for us. So when you say there are two types of pride this is what you're talking about good pride and bad because I was imagining like salty and sweet pride. That's popcorn but you're saying there's just a pride spectrum. It's not two ends of a spectrum it's actually much like salty andsweet it's two different things so again I'm not taking their statilian view that a little bit of pride is good and then you get to the extreme you're like vice territory.