Websight Design - Is Our Product Really Any Different Question?

Marketing is all about bias. What are the things that we say, especially as marketers, that immediately make us sound biased? So instead of saying, why x, your product ise is the best choice, instead, turn it on its head. And this is where we go against the norms of the way things are said in the world of websight design. Instead, what you might want to say, and i would recom that you say, is our product really any different question? Mark, see the differences here?