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What is Marketing Mix Modeling (MMM)

App Marketing by App Masters

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The Four Reasons Why You Have to Take This Into Account

Many of these MMPs or many of these measurement solutions actually leverage advertising ID as a major matching key in terms of connecting the conversions and the touch points. But without this ID, you kind of lost the matching key between the conversions andThe user journey. What you might have observed is as a clear decrease of organic install, the clear increase of organic install. Because if you cannot actually build the complete user journey, you would not be able to run the attribution. That is causing a lot of issues utilizing aggregated data, not user level data.

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