The content lake is a place where every piece of data that I want, I want to present to an audience should be in Sanity. So we thought it's similar to a data lake, like in analytics and marketing, you have, you feed all of your different pieces of information from all of our sources into a data lake so you can ask questions. Anything you want to analyze, any questions you want to be able to answer, you feed it into the data lake. You want all of your content in one place, and now you're free to, you have one API for all of our content. A lot of teams are always waiting for someone in the organization to build like a

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