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The Popcorn Bucket Phenomenon
This chapter explores the rise of novelty popcorn buckets in cinemas during 2024, examining their appeal as collectible items that reflect fan nostalgia and current trends. The discussion also highlights the interplay of themed buckets with the film-going experience, particularly their connections to musical films and audience expectations. As the speakers analyze the marketing strategies around musicals, they emphasize a potential shift in how these films are presented to audiences, especially with the upcoming adaptation of 'Wicked'.