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#23: Using and Controlling Emotions in Negotiation

The Persuasion Lab with Martin Medeiros

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Emotional Dynamics in Negotiation Strategies

Exploring the impact of personal attacks and concession building on the negotiation process, the chapter stresses the significance of questioning during attacks and maintaining a neutral stance when responding to concessions. It warns against formulating negotiation strategies when feeling negative emotions, as they can influence perceptions of future outcomes.

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