What's Changed With Facebook in the Last Year?

Marketers are moving away from this relentless and constant focus on building those proxy metrics or vanity metrics, which is the public facing growth. Instead, what we're doing is quietly moving towards building community, building relationships and just building our businesses. If you're tired of that recommended content in your feed, just know that as of July 22, that type of content made up about 15% on Facebook and more in Instagram.